
- Who are the major stakeholders or interested parties for evaluation results?
- Who wants/needs to know?
- Who will benefit from knowing about the effectiveness of your program’s efforts?
- Make a list of key stakeholders and what they might want to know.
Remember, there can be, and usually are, a variety of potential stakeholders for evaluation findings—both external and internal.
- Current funders
- Potential funders
- Community stakeholders
- Advocacy organizations
- Government agencies
- Colleagues/Internal organizational constituencies
- Peer organizations
- Program managers and program staff
- The “field”/general public
- Political allies
- Voters
- Competitors
By being clear about the audiences for evaluation findings, you can better define the kind of evaluation you will want to do. To learn about our evaluation techniques visit our Data collection & Outcome measurement page.